Among the 48 political parties that will slug it out
with the All Progressives Congress, the ruling party in the September 22
governorship election, the People’s Democratic Party has been seen by many
public and political analysts as the main opposition that will give the ruling
party a run for its money. This perception has been built on two premises. One,
the party unlike other contending platforms, has a statewide structure that
could, to a large extent, compete with that of the ruling party. It lost in a
closely contested election that brought in the outgoing governor for a second
term in 2014. Two, the PDP pulled the rug off the ruling party when it won 9
out of the 10 local governments that comprised Osun West Senatorial District
during the 2017 Bye-election. At the election, it fielded Senator Nurudeen
Ademola Adeleke who defeated Senator Mudasiru Hussein of the APC and who is now
its gubernatorial candidate.
As projected by analysts, PCI
has discovered that PDP is making all efforts to unseat the APC in the
September 22 election. From one of the party’s radio jingles being used to
promote the candidacy of Senator Adeleke and the party’s programmes, analysis
reveals that messages in the jingles were mostly embedded with joy and anger
while the party is found to be critical in dealing with excesses of the ruling
party.
Within the emotion elements, analysis indicates that
messages in the jingles were laced with joy and anger by 58% and 54%
respectively. When the party emphasised joy, PCI discovered that the party is
telling the electorate and people of the state to be ready for uncommon
happiness that would happen if its candidate is elected. The party says its
candidate is ready to free the people from captivity, poverty, unemployment,
unfair treatment of retirees, workers with half salaries and untimely death of
retirees due to delayed payment of pension. Throughout the jingles, Senator
Ademola is portrayed as competent and different from self-serving leaders,
strangers and enemies of workers’ and pensioners’ welfare. The party reiterated
that people of the state have weighed both sides and by now should know who to
vote for.
With these promises and narratives, would voters be
interested in the candidacy of Senator Nurudeen Ademola Adeleke and his party by
voting them in the September 22 election?
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