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| Credit: Max-Milgold, Infoprations Analysis, 2018 |
In the previous analysis, it
was discovered that 17 companies are providing 181 solutions
(a cumulative analysis). On average, 20 solutions are being provided by the
companies. Out of the 181 solutions discovered, 116 solutions are being
promoted on the companies’ website using conceptual approach.
This
indicates that the companies prefer simple description of the solutions to the
classical structure, which allows categorisation of solutions based on their
similar features or benefits. The analysis further reveals that 54 solutions were
categorised as conceptual solutions. Twelve of the solutions were not
categorised properly. This establishes that the solutions are not placed in
classical and conceptual categories.
In
the current analysis, FM training, retail FM services and cost reduction
services have been found as new solutions professionals and businesses need in
addition to the existing solutions. Professionals want FM training while small
and medium scale companies would like to engage FM companies that have retail
and cost reduction services. When these needs were analysed along with the
existing solutions categories, analysis reveals that FM companies in Nigeria
are most likely to market retail FM services and FM training within conceptual
and classical categories respectively, while cost reduction services would be
within miscategorisation.
Having
retail FM services within the conceptual category suggests that companies would
deploy their resources towards a simple description of the value clients would
benefit from the services. It is quite understandable that FM training
connected with a classical category. This is necessary considering the place of
periodic knowledge and skills acquisition of the proper management of soft and
hard facilities. The possible placement of cost reduction services within the
miscategorisation is a pointer that employees in the New Solution and Marketing
Department or Unit need to work on informing the clients the inherent benefits
of CRS within classical or conceptual category. Classical is better based on
the premise that FM companies aim at reducing clients’ operational expense towards
effective performance.
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