Nigeria: The price of fresh, dried and smoked Catfish connected with Google search in July by 14.8%, 63.2%, 46.8%

Infoprations has found that the price of fresh, dried and smoked Catfish connected with the Google search volume of the fish from 5 Nigerian states and Abuja, the country’s capital. Analysis reveals that people in Nasarawa, Osun, Delta, Edo, Lagos and the capital sought knowledge about the fish in July 2018 which led to a total of 867 search volume.  

Analysis further indicates that the price of fresh Catfish in the states and Federal Capital Territory related with the search volume by 14.8% and expected to be 38.2% in August 2018. In September, the connection between the price of fresh Catfish and search volume of Catfish is anticipated to be 5.3%.  

Credit: NBS, Infoprations Analysis 2018

A 63.2% connection was found for the price of dried Catfish and the search volume. This would be reduced to 39.7% in August, analysis suggests. For the smoked Catfish, Infoprations discovered 46.8% linkage of the price and the search volume with the expectation that the connection would be 1.8% in August and increase to 16.3% in September 2018.

During the month, analysis reveals 2.2%, 39.9% and 21.9% as the contributions of the people’s interest in Catfish through Google search to the prices of fresh, dried and smoked Catfish respectively, analysis establishes.

The interest in knowing the fish and its connection with price could be linked with the fact that the fish is the most farmed specie in Nigeria, constituting more than half of the total aquaculture production by volume.