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| Credit: Google Trends, Infoprations Analysis, 2018 |
As
the 2018 Black Friday’s shopping continues, Infoprations
has discovered that Jumia is most likely to get more shoppers than Konga and
other eCommerce stores in the country next week. This is premised on the fact
that the volume of the public interest in Jumia and Black Friday is higher than
the one they had in Konga and others yesterday.
For
instance, as at the time of reporting the results of the analysis, the interest
in Jumia Black Friday Treasure Hunt, Jumia Black Friday Offers and Jumia Black
Friday 2018 in Nigeria have reached the breakout stage, beyond the 5, 000
interest threshold index.
While perfecting her strategies of wooing more
shoppers, Jumia
had earlier announced about four million products on its online shopping mall
to customers on 90 percent discount for this year Black Friday, which ends on November
30th, 2018.
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