The Economist’s Atiku Endorsement Game: We are the real voters, Nigerians Tell Atiku




With the less than four months to the general elections in Nigeria, endorsement game has been taking different dimensions. The two leading political parties’ candidates have been endorsed and still being endorsed by individuals, interest groups and international establishments like media.
Infoprations’ monitoring of the endorsement game shows that Nigerians did not believe that The Economist's, a London-based intelligence magazine, endorsement will contribute to the victory of Alhaji Atiku Abubakar, the People’s Democratic Party’s candidate. Analysis reveals that Nigerians believe that alleged corruption linked to the party and some chieftains would affect Alhaji Atiku’s victory despite being endorsed by the renowned medium.  
Apart from the corrupt practices linked to the stakeholders, Nigerians were of the view that The Economist must have been paid for the endorsement to play up the PDP’s candidate credibility and capability to Nigerians. “On whose interest is The Economist’s endorsement? Obviously not for the poor masses in Nigeria,” Owolabi Anifowose stressed.
For the Nigerians, who supported the endorsement based on good governance, Alhaji Atiku has done it as Vice President and head of the economy, stabilizing the economy. “You stabilized the economy that help pay up salary arrears from decades, clear up our national debts and built up foreign reserves with our GDP grew at the fastest rate despite oil prices then were hovering between $16 and $28, between 1999 and 2003, yet the economy was able to attract investment to create private jobs.”

Costly Signaling for The Economist


From the analysis, it also emerged that The Economist is likely to run into a reputation crisis in Nigeria. For instance, the magazine has been warned by the Nigerian government to desist from “false predictions” for the country. “By endorsing a candidate, you are running the risk of losing your reputation. It has to be the case that there's some risk to the person that's saying it,” an expert noted.

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