As the mixed reactions
continue trailing the Access and Diamond banks’ possible merger or acquisition,
Infoprations’ analysis has shown that
the specific emotions (intellectual, empathetic, spiritual and neutral)
embedded in select news headlines from Nigerian newspapers facilitated
Nigerians’ interest in the acquisition by 63% not merger narrative being
disseminated to the public by Diamond Bank. Analysis only reveals that the
emotions in the news headlines determined the interest in merger by 41%.
Analysis further shows that
the higher the emotions, the lesser Nigerians had an interest in the merger
from 16th to 19th, December 2018. One unit of emotional level was found to have
a negative impact in their interest in merger (-10.4%), while it was -35.5% in the
acquisition.
When
the
personal and collective issues raised by Nigerians in the earlier analysis
were modelled along with the merger, the interest in the merger was affected by
46.5%, while it was -12.2% in acquisition. Withdrawals, closing of accounts and fear of losing
money were discovered as dominant personal issues occupying Nigerians’ minds,
while mismanagement and poor leadership were found as collective issues.
These issues were further
analysed with the emotional level in the select headlines. A positive
connection was found between the level and the issues (59.8%). Over 35% of the
emotional level contributed to the issues raised by Nigerians.
As Diamond Bank expects the
transaction to complete in the first half of 2019, Infoprations believes that news articles and their headlines are one of the
most important factors which would influence the performance of the two banks
on the Nigerian Stock Exchange market. For instance, news headline like “Diamond Bank Eurobond
Rallies 800bps Following Merger Announcement” has the propensity of increasing investors’
confidence in the Diamond Bank’s possibility of adding significant value to
Access Bank’s stock growth.
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