The organisers of the Lagos Urban
Fashion Show have announced Ewa Cosmetics as one of the sponsors of the yearly
event in the commercial city of Nigeria, Lagos.
According to Alexander Nylander, Ewa
Cosmetics founder, the recognition has shown that Ewa Cosmetics is becoming a household
brand in Nigeria, despite its few months of entering the country from the
United States of America.
“We are encouraging spirit of
entrepreneurship. Making our youths believe in their craft and making their
knowledge become practicality. We believe that whatever you have can become
your wealth. So, we aim to get our youths off the street. This is the beginning
of ÈWAs journey in Nigeria,” he pointed out.
He added that the company needs to cater
for the youths who are flexible, always hustling to better their lots and
others in the Nigerian society, value-oriented and driven to achieve success.
With the announcement, Ewa Cosmetics is
expected to be at the third edition of the Lagos Urban Fashion Show, which
holds on the December 14, 2019 at the Lekki Coliseum, Lekki Phase 1, Lagos.
Information has it that “The LUFS is Africa’s First Street Wear themed
show and it gives a platform to Street Wear and Emerging Fashion Designers to
showcase their collections to Retailers, Buyers, Fashion Enthusiast, the Media
and a lot more. It also aims to position young designers for international
fashion savvy audience and also commercialize their creativity.”
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