Ewa Introduces Voucher Pass Enabled-Purchase Process, Removes Men’s Worry about Products Women Need


The Management of Ewa Cosmetics said from February 2020 men would no longer be concerned about the categories of its products their wives need with the introduction of Voucher Pass Enabled-Purchase Card.
According to the company, men are expected to pick up the Card at the company’s Office in Lagos, which has been divided into various price categories. The Card is expected to be given to women, while they would be at the Office for the purchase of their favourite and beneficial products.
“Men need to buy the Card when they do not know the makeup that suits their partners. This will be exchanged for any product of that value,” Alexander Nylander, Ewa Cosmetic founder said.
With the introduction of the Card, our analyst notes that Ewa Cosmetics has further reaffirmed its commitment of redefining beauty and cosmetics industry in Nigeria through innovative processes towards the simplification of customers purchase decisions.

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