The
Management of Ewa Cosmetics said from February 2020 men would no longer be concerned
about the categories of its products their wives need with the introduction of
Voucher Pass Enabled-Purchase Card.
According
to the company, men are expected to pick up the Card at the company’s Office in
Lagos, which has been divided into various price categories. The Card is
expected to be given to women, while they would be at the Office for the
purchase of their favourite and beneficial products.
“Men
need to buy the Card when they do not know the makeup that suits their
partners. This will be exchanged for any product of that value,” Alexander Nylander,
Ewa Cosmetic founder said.
With
the introduction of the Card, our analyst notes that Ewa Cosmetics has further
reaffirmed its commitment of redefining beauty and cosmetics industry in
Nigeria through innovative processes towards the simplification of customers
purchase decisions.
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