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| Credit: ThisDay |
In the last 24 hours,
Nigerians interest in reading news within politics, sports, health, business
and economy is at different volume. Analysis reveals that most Nigerians read sports
news than politics, health, business and economy.
Out of the total 12,965
of news volume searched by Nigerians 80.1% was on the sports news followed by
politics, which accounted for 10.8%. The high interest in the sports and
political news could be as a result of ongoing 2018 World Cup in Russia and
recent uncertainties that characterised Nigerian politics ahead of 2019 general
elections.
Analysis further suggests
that five forces shaped Nigerians’ interest in the news categories. The
interest in economy was driven by the need to be realistic on the state of the economy. However, this force had 22.3% of being the yardstick for reading economy
news. This indicates that there is possibility of shifting towards normative
orientation on the state of the economy.
Interest in sports grew
due to the need to share exciting moments associated with sporting activities.
Sports news stories were read and discussed in a tightly-knit sphere. This is
likely to continue for a long period because Nigerians do not believe in a
loosely-knit sphere when it comes to watching sporting events, most especially
football tournaments.
Business news stories
were read because Nigerians always find ways of dealing with unknown future.
They cannot fold their hands, waiting for the future to come with intrigues
that could make them uncomfortable for many years. This force will continue to
be the main factor for reading business reports.
Nigerians’ preference for
healthy living as basis of achieving greatness in life enhanced their interest
in health news. They know that achievement and materialism can only be attained
when they have quality healthcare. They want to know specific information that
will ensure quality healthcare for them. This will also remain a key factor for
reading health stories in the coming days.
Nigerians read political news during the period because they want to know how governments and other concerned stakeholders are handling existing inequalities across the country. This will continue to be significant factor for reading political news. Analysis suggests no limitation to the factor's effects on Nigerians in the coming days.
Nigerians read political news during the period because they want to know how governments and other concerned stakeholders are handling existing inequalities across the country. This will continue to be significant factor for reading political news. Analysis suggests no limitation to the factor's effects on Nigerians in the coming days.
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