It is not a strange crop within the family of Cyperaceae
which produces rhizomes from the base and
tubers. Researchers and health practitioners have pointed out the nutritional
value of Tigernut. Information has it that about 25.55% of quality oil and 8%
of protein are embedded in the nut. It is also rich in Sodium, Calcium,
Potassium, Magnesium, Zinc and traces of Copper.
Infoprations’ check reveals that the nut has been
used in the treatment of flatulence, indigestion, diarrhoea, dysentery and
excessive thirst. Going by this, further analysis was conducted to understand
people’s interest in the nut and the health challenges in the last 14 years.
Analysis shows that the search volume of
the nut within food and drink category of interest has reached 2,816 and 1,977
volume within health category. Geographical analysis shows that indigestion, diarrhoea,
dysentery and excessive thirst were searched mostly from Ghana, Kenya,
Singapore, United Kingdom, Ireland, New Zealand, Australia, South Africa,
Nigeria, Canada, United States, Philippines, India, Malaysia, Costa Rica, Hong
Kong, United Arab Emirates, Guatemala, France, Pakistan, Ecuador, Mexico, Switzerland,
Spain, Saudi Arabia, Thailand,
Netherlands, Indonesia, Germany and Japan during the period.
Infoprations also found that people’s interest in the
nut within food and drink, and health search category connected by 63.6%, indicating
that one unit of interest in Tigernut within the food and drink category
increased interest in the nut within health category by the percentage.
For the four global health issues, Infoprations discovered that interest in
understanding Tigernut within health category connected with indigestion,
dysentery and diarrhoea by 35.4%, 37.9% and 5.1% respectively. On a negative
note, analysis reveals that people’s interest in excessive thirst was dipped by
0.3% when the interest in Tigernut was high.
Throughout the 14 years, people in the 30
countries related interests were symptoms, causes, types and treatment of the
health challenges. Analysis establishes that top related interests determined
people’s interest in the nut.
Over 69%, 79% and 21% variation were
discovered for indigestion, diarrhoea and dysentery. For the excessive thirst,
95.5% variation was found. The high variation is as a result of diabetes which
was searched predominantly in relation with excessive thirst. Infoprations discovered that knowledge
on diabetes and symptoms of diabetes were mostly sought within excessive thirst
at the expense of the symptoms for the excessive thirst. People only sought
knowledge on causes of excessive thirst, analysis suggests.
The high search interest in diabetes
within excessive thirst could be linked with the projection that the
number of people with diabetes would be 366 million by 2030 and need to
understand fruit or nut that has been found to be perfect for curing the disease.
Insights from the analysis indicate that producers of various products from
Tigernut need to emphasize the extent to which the nut could cure the four
diseases in their marketing and communication campaigns. Tailored messages
should be developed in line with the specific types, causes and symptoms of the
diseases.
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