Osun 2018: This Chart Shows How Parties-Politicians Induced Facebook Users are Sowing Uncertainty and Panic through Posts

Credit: Positive Campaign Initiative, Nigeria 2018

Posts laden with anger and sadness generate reactions faster than those embedded with joy. Anger messages attracted verbal attacks on the personality of the person who posted the message and/or the candidate being promoted or issue being raised. A message laced with anger increases reactions by 14.6% and sadness by 1.8%.  A message embedded with joy reduces reactions or comments by 0.3%.