With less than 4 months to the end of 2018, Infoprations’ analysis of Mobile
Applications download trends and installation has shown that Ulta Beauty App is
the most rated, reviewed and installed beauty application from January to
August of the year.
Ulta Beauty App, from the stable of Ulta
Cosmetics in the United States, led other 29 applications within the beauty
category. During the period, the app recorded 42,050 reviews and 5-star rating
with more than 1 million installations across the world. Sephora: Skin Care,
Beauty Makeup & Fragrance Shop App followed Ulta Beauty App with 26,834
reviews, same start rating and number of installations.
In 2016, Ulta
Beauty Incorporation recorded $4.8 billion revenue. Information has it that
it is one of the biggest cosmetics companies in the US. Ulta Beauty carries cosmetics and skincare brands,
men's and women's fragrances, and haircare products. Each store is also
equipped with a salon.
Twenty-seven of the 30 Applications studied
from the Google Play Store were classified to be applicable to everyone, 2 for
the teen and 1 for the matured users from age 17. Hush-Beauty for Everyone, Natural
recipes for your beauty, BestCam Selfie-selfie, beauty camera, photo editor, Beauty
Selfie Camera, Hairstyles
step by step, Filters for Selfie, Tie - Always be happy, Prom MakeUp Tutorial, Sweet
Selfie Beauty Camera, Colors of white in Urdu, Selfie Camera Photo Editor &
Filter & Sticker, Eyes Makeup Beauty Tips, Photo Editor 2018, Step By Step
Eyes Makeup Tutorial, Girls Hairstyles, Haircut Tutorials/Haircut Videos, Manicure
- nail design, Sticker Camera - Selfie Filters, Beauty Camera, Filters for B
Live, Skin Care and Natural Beauty, Facial Wrinkle Reduction, Makeup Videos, Discover
Color, Eyeliner step by step 2018, Lady adviser (beauty, health), Step By Step
Hairstyles For Women, Rainbow
Camera and Girls hairstyles 2018 Applications were also analysed.
Analysis further shows that Ulta Beauty App
was searched mostly from the United States from January to August, 2018 with
Ulta Beauty App, mobile app, application software, cosmetics and beauty as top
related topics. This indicates that Americans and other people in the country
had more interest in gaining knowledge and use Ulta Beauty App than the rest of
the world.
On a general note, Infoprations found that customer rating of all the Applications
related with the installations negatively. A 15.1% reduction was discovered. However,
customer review catered for the reduction caused by the rating. Analysis
reveals that the reviews connected with installations by 70.3%. This connection
could be understood within 49.4% of 345, 479 reviews that led to 3,833,440
installations out of 7,760,000 installations from January to August, 2018. Analysis
has revealed that review helps Applications get installed than the rating. This
means that companies using Mobile Application for more digital presence and
services delivery need to work on the App Review Strategy. This is imperative
because recent research by Google researchers shows that 25% of mobile apps are found through search
engines, as users typically look for opinions on apps before committing to
downloading them.
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