Infoprations’
Trends Analysis has revealed that men in Nigeria searched for different hairstyles
between 2013 and 10 months of 2018 than their female citizens. From 27th
October to 21st October, 2018, the highest search volume was recorded in 2016,
2015 and 2017. The male hairstyle search volume was 4,518 within the period
while female was 3,682.
Further analysis shows that the search for
the two sexes was mostly from Lagos.
On the volume of information available to
the people who searched different styles during the period, analysis reveals
that a total of 2,850,000 information existed for men and 5,860,000 for women.
Infoprations expects a sizable growth in
men’s interest in varied hairstyles than women from November to December. This
has a business implication for entrepreneurs and aspiring ones. Existing
entrepreneurs should devise a strategic plan towards sustainable values
delivery and capturing as people prepare for the festive period.
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