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| Credit: Infoprations Analysis 2018 |
Like
human beings, the emergence of the social media has necessitated the need for companies
to initiate, build and maintain social capital with their clients. In this
special report, Infoprations’
analysis, using its Social Capital Strength Index, shows that Savvy Capire, Alpha Mead Facilities, Eliezer Workplace,
Total Facilities Management, and Global Properties and Facilities International
are the most socialised brands within the Facebook social networking site.
Within
the LinkedIn, a professional networking platform, Alpha Mead Facilities, Global
Properties and Facilities International, Eliezer Workplace, Green Facilities
and Broll are the most socialised brands.
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| Credit: Infoprations Analysis, 2018 |
Infoprations’ Social Capital Strength Index seeks to expose companies with strong followership, updates and likes to provide the companies greater degree of understanding how the public connected and engaged with them in 2018. The brands’ social capital strength was measured at 0-100 scale.
The
emerged insights indicate that companies with the lower social capital strength
need to intensify their social media campaign efforts in the coming year. They
need to close the gap between them and the frontier brands. Specific attention
must be paid to the followers and connections acquisition while the regular updates
should not be jettisoned.
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