Many
reasons have been advanced why LinkedIn remains and will be the recruitment
portal of the future. From the recruiters to the job seekers, the appropriation
of the platform is easier than other platforms because of the specific features
that enhance effective linkage. Apart from the recruiters’ adoption of the
platform, individuals are also using their accounts to bring the new vacancies to
the notice of their connections.
Despite the specific
features provided for the talent hunts on the platform, Infoprations’ check has revealed that comment, “Hi”, “Yes”, “Hit
Like” or “Interested” have emerged as a strategy for attracting talents by
recruitment companies or consultants in recent times. To gain more insight about
the strategy, a short analysis indicates more than 2 million LinkedIn users
have “Interested” in their profiles. “Hi” and “Yes” were found in the profile
of 687,244 and 425,507 users respectively.
“We are recruiting for Germany, Canada, Australia, and Singapore
for all positions. Please hit like or comment so that I can review your
profile. Just Comment "YES" I will look at your LinkedIn profile. We
will let you know if we have opportunities for you. Thank you.” “Do
you want to work in the Biggest Multinational in Dubai and Qatar? Open
Recruitment 300+! Big salary and fee /month submit your CV in here,” have been posted
by the recruitment and human resource companies.
The Link between the Strategy and Job Got Patterns
This strategy has been seen as innovative by some human
resources professionals. However, analysis shows that there is no strong
connection between the strategy and how people got jobs in 2018. This insight
was gained from the analysis of the job seekers’ views on how they found their
last job, posted by a professional. They were asked to choose from the options; applied through a Reference (someone
you knew forwarded your profile), applied through a Job Consultant (either you
applied or they called you) and the Company directly hired you (either you
applied or they called you). Analysis reveals that the strategy connects with
the patterns by 17%, while it failed to predict the expected 50% and more than
50% for considering it effective. It only determines 2.9% of the sources of the
people getting their last jobs.
Job Seekers’ Ignorance
In a twist of the strategy, a professional posted that “I am recruiting for Canada, Dubai, Singapore, Jupiter and
Mars for all positions. Please hit like or comment so that I can review your
profile. Please stop believing these scams, people do everything to be a high
ranked profile in LinkedIn.”
Surprisingly, the majority of the job seekers who reacted to
the post failed “Adequate Information Processing Test”. They only reacted considering
“I am recruiting for Canada, Dubai, Singapore… for all positions” without understanding
the other words.
The usual response patterns “Interested”, “Review My Profile”
and “Yes” came up. “I can’t
believe people don’t even read the full post and commenting like desperate
hogs,” a commenter who detected that the poster is just cracking joke said. “If we provide good platform where all companies can
update their vacancies it will help candidates to get right job at right time,”
another commenter pointed out. Based on the insights, what is the future of LinkedIn as a recruitment portal?
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