Comment “Hi”, “Yes”, “Hit Like” or “Interested” Strategy and the Future of Talent Hunt on LinkedIn


Many reasons have been advanced why LinkedIn remains and will be the recruitment portal of the future. From the recruiters to the job seekers, the appropriation of the platform is easier than other platforms because of the specific features that enhance effective linkage. Apart from the recruiters’ adoption of the platform, individuals are also using their accounts to bring the new vacancies to the notice of their connections.
Despite the specific features provided for the talent hunts on the platform, Infoprations’ check has revealed that comment, “Hi”, “Yes”, “Hit Like” or “Interested” have emerged as a strategy for attracting talents by recruitment companies or consultants in recent times. To gain more insight about the strategy, a short analysis indicates more than 2 million LinkedIn users have “Interested” in their profiles. “Hi” and “Yes” were found in the profile of 687,244 and 425,507 users respectively.
We are recruiting for Germany, Canada, Australia, and Singapore for all positions. Please hit like or comment so that I can review your profile. Just Comment "YES" I will look at your LinkedIn profile. We will let you know if we have opportunities for you. Thank you.” “Do you want to work in the Biggest Multinational in Dubai and Qatar? Open Recruitment 300+! Big salary and fee /month submit your CV in here,” have been posted by the recruitment and human resource companies.

The Link between the Strategy and Job Got Patterns

This strategy has been seen as innovative by some human resources professionals. However, analysis shows that there is no strong connection between the strategy and how people got jobs in 2018. This insight was gained from the analysis of the job seekers’ views on how they found their last job, posted by a professional. They were asked to choose from the options; applied through a Reference (someone you knew forwarded your profile), applied through a Job Consultant (either you applied or they called you) and the Company directly hired you (either you applied or they called you). Analysis reveals that the strategy connects with the patterns by 17%, while it failed to predict the expected 50% and more than 50% for considering it effective. It only determines 2.9% of the sources of the people getting their last jobs.

Job Seekers’ Ignorance


In a twist of the strategy, a professional posted that “I am recruiting for Canada, Dubai, Singapore, Jupiter and Mars for all positions. Please hit like or comment so that I can review your profile. Please stop believing these scams, people do everything to be a high ranked profile in LinkedIn.”
Surprisingly, the majority of the job seekers who reacted to the post failed “Adequate Information Processing Test”. They only reacted considering “I am recruiting for Canada, Dubai, Singapore… for all positions” without understanding the other words.
The usual response patterns “Interested”, “Review My Profile” and “Yes” came up. “I can’t believe people don’t even read the full post and commenting like desperate hogs,” a commenter who detected that the poster is just cracking joke said.  “If we provide good platform where all companies can update their vacancies it will help candidates to get right job at right time,” another commenter pointed out. Based on the insights, what is the future of LinkedIn as a recruitment portal? 



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