The death of prominent
people such as politicians, artistes, sports heroes and heroines are usually reported
and accorded the right placement by the news media. On 28th December, 2018, Nigerian
news media enveloped Nigerians and nationals of other countries with various
banner headlines, announcing the death of the first Executive President Alhaji
Shehu Aliyu Shagari.
From 28th to 29th, December,
2018, the people across the world searched about the death using different
search terms which resulted in President Shehu Shagari, Shehu Shagari Dead,
Shehu Shagari Death, Shehu Shagari, Shehu Shagari News, Shehu Shagari Death, Shagari
Nigeria and Shehu Shagari Biography as top searches. Analysis indicates that
strong connection exists between the extent to which people searched about him
on 28th and 29th December, 2018.
It was also discovered that
one percent increase in the top searches reduces the interest in seeking knowledge
about his death on 28th December, 2018 by 29%. On 29th December, 2018, the
second day of his death, the interest was huge. Infoprations found that a one percent increase in the top searches
enhanced world’s interest in him by 53.7%.
Further analysis with the
specific reference to how online and conventional newspapers’ headline styles
impacted the world’s understanding of his death indicates that joy and sadness
were predominantly used by the newspapers. These resonated with the top
searches by 44%.
Correspondence analysis
reveals that President Shehu Shagari and Shehu Shagari Dead searched connected with
sadness, while Shehu Shagari, Shehu Shagari News, Shehu Shagari Death, Shagari
Nigeria connected with headlines laden with joy and sadness.
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