Since the emergence of
facility management in 1990s, the narrative from the players to the users of FM
solutions has been adding value to businesses’ operations through innovative
solutions. This has equally been a central element on the websites of the
companies, establishing their competitive advantage. In the previous analyses, the
need to create and share value collectively between the providers and the
clients has been pinpointed. It has also been noted that FM industry is a knowledge-oriented
more than resource-driven.
In the current analysis, Infoprations’ stance is that companies need
to develop competitive advantage within their value networks. The competitive
advantage narrative must be disaggregated. Inclusive model of communicating the
narrative needs to be adopted towards sustainable capturing of co-created value.
From the corporate
competitive advantage, tailored competitive advantage must be presented to
clients considering the variation in their psychographics.
Customer networks in the commercial segment of the industry are quite different
from those in the industrial and residential segments. Specifically, FM
companies should identify valuable assets (such as employees), activities and
resources that will enhance the delivery of solutions clients want.
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