The Solos, Dyads, Triads as Diamond Bank Continues Merger Talk with Access Bank

On 24 December, 2018, Diamond bank informed customers that many benefits would come as a result of the merger for all the stakeholders, especially the customers. The message was posted on the bank’s official social media platform which attracted more than 200 reactions within few hours.

Analysis of the reactions shows that three categories of conversation exist between the customers and the bank. Individual customer was discovered expressing his or her feelings on the merger without reply from another customer and the bank. This is a solo. Infoprations equally found that a customer and the bank interacted on the merger. This is dyad pattern which also entails two customers exchanging views on the merger without the bank’s interference. The triad is the third pattern.

Within this pattern, three customers were found exchanging feelings on the merger without the bank’s meddling. The pattern also shows that two customers and the bank interacted on the merger. Four solos, 80 dyads and 14 triads were found eventually. Dyads generated 87 issues while triads led to 18 issues.

The fear that the name of the bank would be changed and possibility of not enjoying existing products and services when the merger comes to fruition are the critical issues from the three conversation patterns. These insights indicate that the Diamond and Access banks need to address the issues with specific plans as they continue engaging with the stakeholders.