Labour, reputation, quality, corruption
and security issues must be understood before Fast Consumer Moving Goods
company enters Nigeria. Getting the needed insights on these issues are
important because failure to have proper understanding of the issues will have
significant impacts on the company’s interests in Nigeria.
Understanding the demographics and
psychographics aspect of the workers who are currently working with the local
manufacturer is essential, when joint venture forms part of the entry strategy.
It becomes imperatives because of the need to align the US-based brand’s
strategic interest with the local company. Having the right human resources
will go in a long way of helping the brand in realizing its long term
goals.
Analysing the reputation of the local
company is equally important considering the severity of the food category of
the consumer good sectors in the country. The government through its regulatory
agencies is working assiduously to ensure qualitative food consumption for the
citizenry. This risk should be analysed along with the quality of local
materials being sourced by the local company.
Corruption
is a national issue that pervade in public and private life. This must be investigated
because of the need for understanding the level to which the local company
tolerates bribery. Understanding of the security situation is equally important
especially in the northern region where the insurgency has been causing
negative impacts on businesses in the remote areas.
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