Merger: Access Bank’s New Value Creation and Uncertainty among Diamond’s Customers


From the beginning of 2019, Access and Diamond banks have not relented in their efforts of consolidating the merger deal initiated in 2018. By the mid-2019, the banks are expected to finalise the deal, which would pave way for many surprises in the banking industry in Nigeria and Africa as a whole.  
During many media and public engagements in 2018, the two banks assured the customers and other stakeholders of the deal that would benefit every stakeholder, revealing specific value customers and shareholders will capture after the consummation of the deal.
As the banks continue engaging at different levels ahead of the deadline, check has revealed that the two banks are considering the existing economic of scales, how to improve management of Diamond bank, complementary resources, business relations closeness, friendliness of the merger and financial status. These are imperative towards the creation of values that would retain the stakeholders.
It has reached a stage where the two banks need to appraise the functions they can perform differently. It is good that Diamond bank has a strong retail banking channel, while Access bank possesses a strong culture of risk and capital management expertise with a clear strategy for sustainable growth. A report indicates that “Access Bank has a strong financial profile with attractive returns and a robust capital position with 20.1% CAR on 30 September, 2018.” In the same year, “Diamond Bank profit before tax fell from N4.7 billion in 2017 to N3 billion.”
Analysis suggests that customers believe that customer services of Diamond bank are better than Access bank. They doubt the continuation of the existing products and services of Diamond bank by Access bank after the merger.
This is an indication that Access bank needs to improve its CRM and value creation process if it’s truly ready to retain Diamond bank’s 19 million customers and 10 million mobile users. The narrative that the two banks’ shared focus on innovation, financial inclusion, and sustainability would bring benefits to customers, staff and shareholders would be tenable when they are walk through the innovation, financial and sustainability processes before the deal finalisation.

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