These Online Payment Providers Need to Tweak Their Value Proposition

In the below Exhibit, our analyst examines various sources and views of the users of 6 online payment providers and discovers gaps in their value propositions. With this, the brands need to re-evaluate the propositions as consumers’ demographics and psychographics set to be more dynamic in 2020.
Exhibit 1: The Mapping and the Gap

Brand	Value Proposition	Gap
Surepay	Reduce complexity and cost of receiving payments	Early fraud detection at the point of sending and receiving
First Atlantic Commerce	Integrated online presence and fraud protection	Early fraud detection at the point of sending and receiving
Wepay	Integrated and customization payment solution including low cost fees and ability to make recurring payments	Early fraud detection at the point of sending and receiving, and ability to make recurring payments at reduce cost
Flutterwave	Integrated platform that enables transactions across the world; seamless and fast during paying and receiving	Early fraud detection at the point of sending and receiving
Interswitch	Integrated digital payments that ensure money circulation and exchange of value	Early fraud detection at the point of sending and receiving
Opay	Bringing freedom and security to everyone	Clog in payment system integration

Source: Multiple, 2019; Infoprations Analysis, 2019