59% of Diamond Bank’s CEO Message to Customers, Shareholders on Deal with Access Bank laden with Joy, Seeking Support

In the previous analysis, Infoprations discovered that the specific emotions embedded in select news headlines from Nigerian newspapers facilitated Nigerians’ interest in the acquisition by 63% not merger narrative being disseminated to the public by Diamond Bank. Analysis only reveals that the emotions in the news headlines determined the interest in merger by 41%.

In the current analysis, Infoprations has equally found that 59% of the bank’s Chief Executive Officer’s message indicates that the management of the bank is working towards mutual benefits of the stakeholders.

Since confirmation of the merger deal, Uzoma Dozie and other members of his team have been working towards finalisation of the necessary procedures before June, 2019, the month the merger is expected to come into fruition.  

Analysis also reveals that the bank’s CEO was logical in his message to the stakeholders. Overall results establish that logical presentation of the latest information on the deal was 683% and being happy (266%) that the bank is merging with a bank that has complementary value and operations that would retain its stakeholders towards Nigeria and Africa’s retail bank development.

“Rest assured that throughout this process, both Diamond Bank and Access Bank will maintain our fundamental commitment to our customers – this will never change. The merger presents an opportunity to create something transformational in both Nigerian and African banking and we want you to be part of the journey,” he said.

The 15 sentences message further shows that the bank would not hesitate to brief the stakeholders on the happenings in the future. “Whilst there may be some changes once the merger concludes, we will communicate with you as clearly and transparently as possible in advance of these.”